A creative and sharp mindset are the key elements!

Public relations (PR) manager may oversee a team of public relations specialists that are involved with marketing managers, advertisers, company leadership, and even lawyers to be sure that the facts are accurate before and during promotional campaigns or organized events. Fundraising is commonly used because many organizations require donations in order to operate their business. Public relations managers have to be skilled in capital campaigns, annual campaigns, large scale donations, and planned giving in order to secure these funds. This also requires maintaining good relationships with past donors so that they continue to donate funding, while also building new relationships for new donors. Sometimes they may raise money for specific projects for a shorter-term which is considered to be a capital campaign. Public relations managers should be comfortable and trained in charitable annuities, taxes for stock gifts, real estate, and bonds. A public relations manager must be able to communicate effectively with their clients and to the public to ensure clear messages for marketing and funding goals. They must always maintain the most up to date information for possible fundraising, advertising, potential consumers, and investors in order to best enhance their client’s image. They must be skilled in applying for grants and be able to develop fundraising strategies and ways to have different events to encourage donations. Public relations managers work full-time and primarily work in offices. However, at times they do travel to various locations to meet with donors, clients, or attend functions. This job can be very stressful at times and public relations managers are often juggling many events at the same time.