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Market Research Analysts

“Analyze the latest market trends to maximize profits!”

Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases.

  1. Accounting

  2. Business Administration

  3. Business Studies

  4. Marketing Analysis

  5. Presentation Skills

  6. Statistics

  1. Analytical Skills

  2. Commercial Awareness

  3. Creative Thinking

  4. Critical Thinking

  5. Decision Making

  6. Financial Reporting

  7. Management Skills

  8. Problem-solving skills

  9. Reading comprehension

  10. Statistical terms and concepts

  1. Education and Training Requirements

    Most employers require their marketing research analysts to hold at least a bachelor's degree, so a college preparatory program is advised. Classes in English, marketing, economics, mathematics, psychology, and sociology are particularly important. Courses in computer science are especially useful, since a great deal of tabulation and statistical analysis is required in the marketing research field.

  1. What Does Market Research Analyst Do ?

    Marketing researchers collect and analyze all kinds of information in order to help companies improve their products, establish or modify sales and distribution policies, and make decisions regarding future plans and directions. In addition, research analysts monitor both in-house studies and off-site research, interpret results, provide explanations of compiled data, and develop research tools.

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